Farmers Bank of Willards
Make the switch feel human.
Make the switch feel human.
“Big Bank Break Up” used a five-video campaign to bring a more personal voice to banking. Gunnar led scripting, production, and distribution as part of his work at D3 CORP.
The campaign connected a relatable creative premise with paid distribution. The narrative gave audiences a reason to pay attention; the media strategy gave the story a route to its intended audience.
Creative with a destination.
Professional work at D3 CORP. Results and scripting, production, and distribution responsibilities are reported in Gunnar’s current résumé. Account-opening conversions reflect reported campaign measurement; no incremental lift is claimed. Portfolio imagery is presented as part of the broader bank collection.
From script to distribution.
Gunnar’s involvement connected the creative idea, production process, and paid campaign delivery. This is where storytelling and media strategy meet in his professional practice.
What the numbers show.
The reported results establish reach, traffic, and conversion activity. They give the creative a measurable context while keeping campaign reporting distinct from a promise of future performance.
More professional results ↗Explore the motion work.
The film is hosted in the original Adobe portfolio. The original collection is available below; playback depends on Adobe’s player.
Open film collection ↗